One reason this font is so attractive is that it combines so well all the traditional qualities with spice and sass.”Ī post shared by Palms & Paper | Calligraphy on at 5:38am PDT “If it’s too rhythmic, too school form, you’re looking at a more traditional type of personality. “It does suggest a bit of spice to the personality,” Charal says. I showed a bag that says “ Bride Squad” in looping script to Elaine Charal, a handwriting analyst in Toronto, to see what she made of its trampolining letters. Calligraphy that stays planted on its rails, uniformly slanted, would look much more conventional. And in the world of weddings, where design and decoration choices are often framed in terms of their adherence to or deviation from tradition, script signals the formality of a big life event while added bounce telegraphs individuality. Thus, invitations and custom bridal party gifts. “I think that’s why people want it for their weddings and for things that are very personal.” “When you see it, it immediately feels a lot more organic and warm than some austere, über-professional geometric sans,” says James Edmondson, a San Francisco-based type designer. But while bridesmaid fonts adorn many consumer products - and dovetail with the boho-chic look marketed by mega-brands like Free People and Anthropologie - they’re appealing because they look intimate and human. Why you’re seeing it everywhere: This style of script has found mass distribution thanks in no small part to corporate America (Charming Charlie, for instance, has more than 260 stores around the country). (This style is also popular with the hip Christian clothing company Altar’d State, which puts it on the front covers of journals and the bible.)Ī post shared by Charming Charlie on at 11:34am PST If you go to Etsy’s landing page for bridesmaid gifts, it’s an absolute sea of bridesmaid fonts. It’s particularly big in the bridal market, on invitations as well as gifts for bridal parties like custom robes, bags, decals, and makeup cases. It’s printed on greeting cards, home goods, and wine glasses (“ I need wine right meow”). Where it is: All over Pinterest, Etsy, craft stores, and in chains like Charming Charlie. There are a number of different typefaces that fit into this stylistic bucket, but let’s call them, collectively, “bridesmaid fonts.” This kind of font or calligraphy has a ton of bounce, meaning the letters don’t all sit on the same baseline they rise and fall, often rotated at different angles, giving the full word or phrase a fun, whimsical look. What it is: Loose, very feminine script that looks like it was done with a brush. You know that thing you’ve been seeing all over the place? Allow us to explain it. Welcome to Noticed, The Goods’ design trend column.
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